You have a chance to WIN $2,000
The Click it, Don’t Risk it program sponsored by the National Safety Council, Nebraska and the Nebraska Office of Highway Safety and campaign partner, WOWT, are proud to announce the second annual “What have you got to lose?” PSA Video Contest. This contest is a great opportunity for Omaha businesses, their employees and Metro area college students to improve the safety of their community.
You have everything to gain... what have you got to lose?
Rules and Regulations
- The Public Service Announcement (PSA) contest is available to all Omaha businesses, their employees and their families and/or individuals who currently attend a college/university in the greater Omaha area. A business submitting a PSA should have its employees appear in the video. A business may also feature an employees’ families.
- Participants must complete the application form and video and have submitted by February 25, 2016 in order for submissions to be accepted.
- Participants must read and agree to contest rules and regulations in order to be considered eligible for the contest.
- Entries must only contain original and non-copyrighted material. No copywritten music, branded material, logos, etc. may be used without express written permission from the copyright holder.
- Be SAFE. Do not attempt video stunts, dangerous situations, or at dangerous locations during the production or your video. It is your responsibility to be safe and make sure no one is harmed during the making of your video.
- We reserve the right to disqualify any submission for any reason deemed necessary.
- Submitted videos will not be eligible if they contain or appear to contain:
- Profane or obscene material or language
- Nudity, profanity, or gratuitous violence
- Endorsement of illegal drug use, alcohol abuse, prescription drug abuse, or any other illegal activity
- Derogatory characterization of any person or group
- Any other content deemed inappropriate by competition sponsors
- Any copyrighted or trademarked materials without express written consent from the copyright or trademark holder
How films will be judged
A total of 3 videos will be chosen as winning videos. One video will be chosen from each category.
- College students from the Metro Omaha area
- Businesses and their employees
- Businesses, employees and their families
Emphasis will be placed on message and concept and not on production. Have fun and be creative. Consider: "How can you make a difference and change the behavior of others?"
Videos will be judged in two ways; "judge's score" and by "social media score". A team of judges will include an independent committee of safety professionals and marketers. Social media score will be tracked using social media tracking software. Each team will receive a score based on number of "likes", "shares", and other social media statistics. Contest qualifying social media platforms include Twitter, Youtube, Facebook and Instagram.
Important tracking: When using social media to promote your video, please include 2 hashtags: #CIDRI2016 and "#YourChosenHashtagHERE" (as submitted on your application) so that your social media score can be tracked. It is important that you share your hashtag and the #CIDRI2016 hashtag so that your posts can be found and tracked.
All submitted videos will be judged on the following criteria:
- Message
- Effectiveness and relevance
- Content
- Creativity
- Social Media Score
Each video should be a TOTAL of 30 seconds long (5 seconds title screen and 25 seconds of video).
There should be 5 seconds of black at the beginning of the video with a "by title card". Your by title card should include: team name (hashtag), business or college, film title, and the words "Click It, Don't Risk It PSA Video Contest". Your video should follow thereafter, which would be 25 seconds.
Resolution can be 720x480, 1280x720, or 1920x1080. The higher the quality, the better.
Audio must be balanced.
Registration submissions
Each team or individual who would like to submit a video, to be considered for the contest, must register to compete. Online registration ends February 25, 2016. Online registration form HERE.
File Submission
Each team or individual may post their video to YouTube any time after February 25, 2016. Social media will be tracked between February 25 and March 9, 2016. The posted video must include 2 hashtags: #CIDRI2016 and "#YourChosenHashtagHERE" (as noted on your submitted application). Once posted, email the link of your video to CIDRI@SafeNebraska.org.
To complete your submission, a copy of the video must be burned to a DVD and mailed or hand delivered to the National Safety Council, Nebraska, 3111 Oak View Drive, Omaha, NE 68137
Attn: CIDRI PSA.
Paperwork must be completed and submitted with the video.
Paperwork includes:
Actor/Actress Release - for each participant in the film, including any person whose voice, image, or likeness is used. If under 18, participants must have parent/guardian permission and signature on the release. That form can be found HERE.
Location Release - you must get written permission to film on someone's personal property.
Complete submissions, high quality DVD, and corresponding paperwork, can be either mailed or hand delivered to the National Safety Council, Nebraska. Complete submissions must be received no later than Wednesday, March 9, 2016 4:30pm.
Mail or deliver entries to:
National Safety Council, Nebraska
Attention: CIDRI PSA Video Contest
3111 Oak View Drive
Omaha, NE 68144
Awards
One PSA will be chosen in each of three categories. Each winner will receive a cash prize of $2,000 and have their PSA shown multiple times on WOWT. One of the 3 winners will represent “Best overall” and will have their message developed into a billboard and placed in multiple locations across the Omaha metro area. The billboard will include the logo from the winning business or school in recognition of their commitment to safety.
3 categories:
- College Students in the Omaha Metro area
- Businesses and their employees
- Businesses, employees and families
Businesses may use their winnings in any manner they choose. We do, however, recommend that the team decide how it will be used prior to submission. Some ideas include: team lunch, purchase of safety equipment or training or other team activities.
All awards will be announced to the community in a press release and promoted via social media. All submitted films will have links placed on the National Safety Council, Nebraska and WOWT's websites and will be shared with community partners, as well as promoted on NSCN's social media outlets.
Questions? We're here to help! Email Beau Billings at bbillings@safenebraska.org or call us at 402.898.7355.
Have fun filming and BE SAFE!