Viral Video Trends Gone Wrong

An 8-year-old girl died after drinking boiling water through a straw on a dare from her cousin. A 22-year-old man died after convincing his girlfriend to shoot him for a failed YouTube stunt. An 18-year-old landed in the ICU with a fractured skull after jumping out of a moving car to perform the “In My Feelings” or Kiki Challenge.

Kids and young adults are harming themselves or others at an alarming rate in order to gain attention or boost their followers on social media.

Throughout history teens have been trying to pull off dangerous stunts as a rite of passage. Engaging in dangerous behavior and ignoring potential consequences is in some ways part of growing up. It is also what makes teens such risky drivers. However, social media platforms like YouTube and Snapchat have turned what might have been just an isolated incident into a viral trend copied by thousands.

According to Injury Facts, 29% of all hospital emergency department visits are injury related. As if everyday preventable injuries aren’t reason enough to end up in the emergency room, now we’re seeing dozens of these dangerous challenges. Teens are ingesting laundry detergent packets for the Tide Pod Challenge, pouring boiling water on unsuspecting friends for the Hot Water Challenge, or willingly dousing themselves with rubbing alcohol and lighting it on fire for the extremely dangerous Fire Challenge.

Perhaps none has gone as viral as the Kiki Challenge, which has crossed international borders and landed several people in the hospital. Police and government agencies around the globe, including the National Transportation Safety Board, have warned against jumping out of moving vehicles to participate in this trend, and some jurisdictions even threatened criminal charges.

President and CEO of the National Safety Council, Nebraska, Eric Koeppe says as a promoter of safe driving...this challenge promotes the opposite. "One of the most dangerous things we can do is leave our vehicle while it's moving and on an active roadway,” said Koeppe. He says those who participate have no control over what other drivers might be doing on the road, causing this challenge to turn dangerous quick. Videos show some unlucky participants getting badly injured.

Young people will undoubtedly continue to come up with new and ever more inventive ways of getting hurt, but that doesn’t mean we should glorify this and encourage others to do the same. At a time when preventable injuries and deaths are on the rise, impressing your friends, whether online or in real life, shouldn’t require putting yourself at risk.

Surveys of teen behaviors show that high school teens whose parents miss significant transition periods such as birthdays and other important changes are more likely to engage in high-risk behaviors, which include things like drinking and driving, unprotected sex and perhaps even engaging in dangerous social media stunts. Please remind your child that no viral challenge is worth a trip to the hospital, and real friends keep each other safe.

As with all risks that teens face, parents are key to opening lines of communication and making sure that young people know they are valued. No social media following can compete with that.